NO GUIDNCE - THE STORY SO FAR
No Guidnce are proving that R&B is more alive and necessary than ever as they take the genre by storm. The London-based vocal harmony quartet comprised of Londoners Zeekay, Eshan, Josh & Kaci plan to set the tone for what it means to be a boyband in the modern era, paving their own way and pushing the boundaries of genre in their music. Their debut Is It A Crime? EP was born from collaborations with an all-star team of producers & writers on the project that includes Victoria Monét (Ariana Grandé, Nas), JR Rotem (Rihanna, Bad Bunny), Akeel Henry (Giveon, John Legend), Lunchmoney Lewis (Nicki Minaj, Lil Wayne) & Theron Thomas (Lizzo, Usher) to name a few.
With a stream of successful singles and viral videos under their belts from their debut in March 2023, the group has quickly grabbed the attention of many across the globe, garnering praise from beloved artists such as Summer Walker, Timbaland, Babyface, Stormzy, Labrinth, Miguel, Snoop Dogg, Lucky Daye, JoJo, Justine Skye, KATSEYE and Boyz II Men themselves. Additionally, the group has racked up millions of streams on Spotify and views on TikTok, amassing over 2.7M followers on Tik Tok not to mention over 1 billion views last year alone. The group also has six of the most-viewed R&B videos of all time across the platform and were the sixth most-viewed and followed artist on TikTok within the UK, coming out of the gate with a robust social media following that they carefully and rigorously built by hand. Their positioning for worldwide success couldn't be clearer, leading them to sell out their first ever shows in Europe and the United States with fans lining up for hours to get a glimpse of the wunderkinds.
No Guidnce’s elasticity has helped seize a generation of new-age R&B lovers. After a year of career milestones, including supporting Mahalia’s UK and European tour, and SZA’s BST Hyde Park stage, No Guidnce began 2024 as a fully independent group, the group feeling enamoured with the sense of navigation granted to them, now committing to the long-term union they have, their brotherhood and their determination to producing their best music yet.
With over half a million monthly listeners —ranging from Sydney to Los Angeles — it's clear that the group are continuing to win over not just the nation, but a world of R&B lovers of all ages. With boybands becoming somewhat of a rarity in the recent years, No Guidnce has managed to brilliantly establish a new lane in music that will undoubtedly transform the musical landscape unlike we’ve ever seen before.
Ethos & Goals
No Guidnce represent independence and self-belief. With a range of ethnicities and cultures throughout the group, they aim for diversity & individuality through their music and image.
With boybands becoming somewhat of a rarity in the recent years, NG plan to set the tone for what it means to be a boyband in the modern mainstream era. They enjoy paving their own way and pushing boundaries within their music.
With great ambitions to turn No Guidnce into a global brand, the band have established a solid fan base that spans the continents including Asia, North America & Australia. They have plans to develop their fanbase by having more of a presence on YouTube & Discord & expanding their content to be more than just music, creating a whole world for fans to tap into.
CURRENT AND FUTURE PROJECTS
‘Is It A Crime?’
EP
With "Is It A Crime?" No Guidnce was already set to not only become one of the most exciting British artists to emerge that year, but also to be true trailblazers for the re-emergence of British R&B. Nowhere was this more evident than in their debut EP. Featuring previously released singles "Committed" and "Lie to Me," along with two brand new tracks, "Is It A Crime?" and "The Way That I Want You," the group worked with an all-star team of producers and writers on the project, including Victoria Monét (Ariana Grande, Nas), JR Totem (Rihanna, Bad Bunny), Akeel Henry (Giveon, John Legend), Lunchmoney Lewis (Nicki Minaj, Lil Wayne), and Theron Thomas (Lizzo, Usher), to name just a few.
With this release, No Guidnce soared to the B-List of 1Xtra and KISS Fresh, racked up plays across KISS and picked up 10 New Music Fridays around the world (including the UK and US).
SINGLE
‘DIFFERENT WAYS’
Gearing up for the release of their new project expected later this year, UK R&B group No Guidnce returns with their first new single of the year, “Different Ways,” available to stream now on all digital platforms via The Orchard – LISTEN HERE // WATCH VIDEO HERE.
Crafted in Los Angeles and produced by chart-topping, GRAMMY Award-nominated hitmaker Bernard “HARV” Harvey (Justin Bieber, Normani, Summer Walker), the heartfelt record marks the quartet’s first ballad, showcasing a vulnerable new side of the London-based boyband who last year supported the likes of SZA and Mahalia on tour and received acclaim from Rolling Stone, Billboard, The New York Times, Complex, and more.
Another valiant display of the sheer volume of their abilities, new offering “Different Ways” comes fresh off 2024 releases “Nostalgic” and “Around Me.” Its sombre beginnings are highlighted in the deliberately wide piano keys evoking sadness and introspection. Adjacent to a Ryan Tedder ballad of the 10s, it diligently demonstrates wisdom and maturity beyond their early 20s composition — a prowess that comes from wholehearted procuring of talent and growth.
Speaking on the new record, No Guidnce shares, “We wrote ‘Different Ways’ about the experience of an ex partner moving on a lot faster than you after a relationship, and how that can be hard to deal and cope with. This record marks a lot of firsts for us – it is our first ballad that we’ve successfully written together. We always hoped to write one but it never landed until one of the last writing sessions we had in LA last summer. We love singing this song as it gives us an opportunity to really showcase our raw voices in a new way, not heard on anything we’ve dropped before. This one feels really special to us and we hope that people connect with it like we do!”
With the release of “Different Ways,” the quartet once again soar to new heights, merging melodies reminiscent of the golden era of R&B with addictive, pop hooks to create another euphoric anthem to add to their already impressive catalogue.
SZA, Mahalia & FLO supports and sold out headline shows
LIVE
Sold out headline shows in LA & London
Supported SZA at BST Hyde Park (2024)
Performed at Eurosonic (2024)
Performance on the main stage at Wireless Festival (2023)
Supported Mahalia on her UK & Europe IRL Tour (2023)
Supporting FLO at their Brixton Academy Gig in March
YouTube
67.1K SUBSCRIBERS
TikTok
2.7M FOLLOWERS / 79.9M LIKES
423K FOLLOWERS
Spotify
565K MONTHLY LISTENERS / 42.4M TOTAL STREAMS
APPLE MUSIC
11M STREAMS / 227.7K SHAZAMS / 9K DAILY LISTENERS
